Archive for the ‘Informative’ Category

Today we continue with the next round of Cannes Lions winners. If you missed Part 1, you can check it out here.

Direct Lions

Rom – American Takeover – McCann Erickson

Honourable Mentions:

Rock4Aids – Spark Hope – Silver Lion

Cyber Lions

Google – The Wilderness Downtown – Google Creative NY

Honourable Mentions:

Old Spice Response Campaign – Proctor & Gamble – Winner (Best Led Integrated Campaign)

Pay With a Tweet – Innovative Thunder – Winner (Best Viral)

Radio Lions

Mercedes Benz – BUD/LOVE/TOBY – NET#WORK BBDO

You can listen to the ads here at the Cannes Site

Promo & Activation Lions

Rom – American Takeover – McCann Erickson

Titanium & Integrated Lions

Bing – Decode Jay-Z – Droga5

Design Lions

The Cosmopolitan of Las Vegas – Cosmopolitan Digital Experience – Digital Kitchen

PR Lions

National Australian Bank – Break Up – Clemenger BBDO

Film Craft Lions

Puma Social – The After Hours Athlete – Droga5

Grand Prix for Good

Scope – See The Person – Leo Burnett Melbourne

Creative Effectiveness Lions

Pepsico – Sandwich – Abbot Mead Vickers BBDO

That covers most of the winners. Over the next few days we’ll be highlighting some of the really exceptional ads/concepts/initiatives that didn’t necessarily win. We’ll also be doing a special post for the Special Awards section.

 

If you’ve been keeping an ear to the ground and an eye on the media, you might know that the Cannes Lions Awards on on the go right now. The Cannes Lions looks for the best and most creative ads all around the world. The categorization is rather extensive, including Film, Direct, Press, Outdoor, Radio, Promo and more!

In this post we’ve listed the Grand Prix winners and some honourable mentions for the four of the categories. We’ll be sure to post some more soon!.

Film Lions

Nike – Write the Future – Wieden+Kennedy, Netherlands

Honourable Mentions:

Brandhouse – Pappa Wag Vir Jou – Silver Lion

POWA – Waking Up The Neighbourhood – Silver Lion

Avril Elizabeth Home – Jumbled – Bronze Lion

Exclusive Books – Chain Mail – Bronze Lion

Print Lions

Samsonite – Heaven and Hell – JWT Shangai

Click Image for Full Size & Source

Honourable Mentions

Yardley – CAN – Silver Lion

AVIS – Reunion – Silver Lion

Endangered Wildlife Trust – Wild Dog – – Silver Lion

Outdoor Lions

Bing – Decode Jay-Z – Droga5

Honourable Mentions

Wattled Crane – Endangered Wildlife Trust – Silver Lion

Media Lions

Tesco – HomePlus Virtual Store – Cheil Worldwide

LG – Washing Tunnel – Silver Lion

The Zimbabwean – Voiceless – Bronze Lion

 

So keep an eye open for some more posts with the rest of the winners in the next few days. If you just can’t wait though, visit the Cannes Lions website!

Here’s the text of the speech:

I don’t want to rule or conquer anyone. I should like to help everyone, if possible — Jew, gentile, black man, white. We all want to help one another; human beings are like that. We want to live by each other’s happiness, not by each other’s misery. We don’t want to hate and despise one another. In this world there’s room for everyone and the good earth is rich and can provide for everyone.

The way of life can be free and beautiful.

But we have lost the way.

Greed has poisoned men’s souls, has barricaded the world with hate, has goose-stepped us into misery and bloodshed. We have developed speed but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical, our cleverness hard and unkind. We think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost.

The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men, cries out for universal brotherhood for the unity of us all. Even now my voice is reaching millions throughout the world, millions of despairing men, women, and little children, victims of a system that makes men torture and imprison innocent people.

To those who can hear me I say, “Do not despair.” The misery that is now upon us is but the passing of greed, the bitterness of men who fear the way of human progress. The hate of men will pass and dictators die; and the power they took from the people will return to the people and so long as men die, liberty will never perish.

Soldiers: Don’t give yourselves to brutes, men who despise you, enslave you, who regiment your lives, tell you what to do, what to think and what to feel; who drill you, diet you, treat you like cattle, use you as cannon fodder. Don’t give yourselves to these unnatural men, machine men, with machine minds and machine hearts! You are not machines! You are not cattle! You are men! You have the love of humanity in your hearts. You don’t hate; only the unloved hate, the unloved and the unnatural.

Soldiers: Don’t fight for slavery! Fight for liberty! In the seventeenth chapter of Saint Luke it is written, “the kingdom of God is within man” — not one man, nor a group of men, but in all men, in you, you the people have the power, the power to create machines, the power to create happiness. You the people have the power to make this life free and beautiful, to make this life a wonderful adventure.

Then, in the name of democracy, let us use that power! Let us all unite!! Let us fight for a new world, a decent world that will give men a chance to work, that will give you the future and old age a security. By the promise of these things, brutes have risen to power, but they lie! They do not fulfill their promise; they never will. Dictators free themselves, but they enslave the people!! Now, let us fight to fulfill that promise!! Let us fight to free the world, to do away with national barriers, to do away with greed, with hate and intolerance. Let us fight for a world of reason, a world where science and progress will lead to all men’s happiness.

Soldiers: In the name of democracy, let us all unite.

via @FaithFourSeven (Faith47)

Text Source: Lybio

Text Source: http://lybio.net/charlie-chaplin-united-we-rise/speeches/

It’s been a while since we’ve posted a proper collection of outdoor and guerrilla ads on here, and there have been a few remarkable ones popping up in the last while. Seeing as it’s freezing in Cape Town (and most of South Africa it would seem), grab a hot cuppa, sit back and have a squizz at some killer alternative ads!

Hot Wheels sets World Record at Indy500

Team Hot Wheels breaks the world record for distance jump in a four-wheeled vehicle at the Indianapolis 500 on May 29th 2011

via

Mini’s Recycled Billboards

Mini’s “minimalism” carried across in 20 recycled billboards around Switzerland

via

Anti Bear Farming Campaign

Outdoor campaign in South Korea against bear farming by the Teddy Bear Museum carries across “trampling” idea well

via

Coca Cola’s Open Music Project

Every sip you take from a Coke gets you a song from an up-and-coming artist…

via

One Big-Ass Washing Machine

Walk-in washing machine created for Ariston

See more photos of it here

You Better Advertise Here… Soon!

Playful ad by Radio2

via

Planemob Advertising

Shot at altitude, this “planemob” video (in German) is not that bad. You can’t market more directly to your targets

Whales Impaled for Sea Shepard

Fantastic use of the urban environment for this Anti-Whaling campaign

via

Royal Copenhagen Handpainted Outdoor

Royal Copenhagen creates an outdoor with as much attention to detail as their own hand-painted porcelain plates

 

A few days ago we spoke about Inside Out, JR’s global art project. Now you can watch JR receiving his TED award and talking about how art could change the world.



“…[face2face] proved that the impossible was possible, and even easy” – JR

It seems revolution is inevitable in this age. Globally we are dealing with a crash of the system. Current economic woes, political balderdash, social injustices and a general annoyance with the way the world is run, is causing uproars in places all around the world, across social, economic, religious and geological barriers. The BBC‘s Paul Mason posts on his blog, Idle Scrawl, some potential explanations for why it’s “kicking off everywhere”.

Taken from the blog:

We’ve had revolution in Tunisia, Egypt’s Mubarak is teetering; in Yemen, Jordan and Syria suddenly protests have appeared. In Ireland young techno-savvy professionals are agitating for a “Second Republic”; in France the youth from banlieues battled police on the streets to defend the retirement rights of 60-year olds; in Greece striking and rioting have become a national pastime. And in Britain we’ve had riots and student occupations that changed the political mood.

What’s going on? What’s the wider social dynamic?

My editors yesterday asked me put some bullet points down for a discussion on the programme that then didn’t happen but I am throwing them into the mix here, on the basis of various conversations with academics who study this and also the participants themselves.

At the heart of it all are young people, obviously; students; westernised; secularised. They use social media – as the mainstream media has now woken up to – but this obsession with reporting “they use twitter” is missing the point of what they use it for.

In so far as there are common threads to be found in these different situation, here’s 20 things I have spotted:

1. At the heart if it all is a new sociological type: the graduate with no future

2. …with access to social media, such as Facebook, Twitter and eg Yfrog so they can express themselves in a variety of situations ranging from parliamentary democracy to tyrrany.

3. Therefore truth moves faster than lies, and propaganda becomes flammable.

4. They are not prone to traditional and endemic ideologies: Labourism, Islamism, Fianna Fail Catholicism etc… in fact hermetic ideologies of all forms are rejected.

5. Women very numerous as the backbone of movements. After twenty years of modernised labour markets and higher-education access the “archetypal” protest leader, organizer, facilitator, spokesperson now is an educated young woman.

6. Horizontalism has become endemic because technology makes it easy: it kills vertical hierarchies spontaneously, whereas before – and the quintessential experience of the 20th century – was the killing of dissent within movements, the channeling of movements and their bureaucratisaton.

7. Memes: “A meme acts as a unit for carrying cultural ideas symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate, mutate and respond to selective pressures.” (Wikipedia) – so what happens is that ideas arise, are very quickly “market tested” and either take off, bubble under, insinuate themselves or if they are deemed no good they disappear. Ideas self-replicate like genes. Prior to the internet this theory (see Richard Dawkins, 1976) seemed an over-statement but you can now clearly trace the evolution of memes.

8. They all seem to know each other: not only is the network more powerful than the hierarchy – but the ad-hoc network has become easier to form. So if you “follow” somebody from the UCL occupation on Twitter, as I have done, you can easily run into a radical blogger from Egypt, or a lecturer in peaceful resistance in California who mainly does work on Burma so then there are the Burmese tweets to follow. During the early 20th century people would ride hanging on the undersides of train carriages across borders just to make links like these.

9. The specifics of economic failure: the rise of mass access to university-level education is a given. Maybe soon even 50% in higher education will be not enough. In most of the world this is being funded by personal indebtedess – so people are making a rational judgement to go into debt so they will be better paid later. However the prospect of ten years of fiscal retrenchment in some countries means they now know they will be poorer than their parents. And the effect has been like throwing a light switch; the prosperity story is replaced with the doom story, even if for individuals reality will be more complex, and not as bad as they expect.

10.This evaporation of a promise is compounded in the more repressive societies and emerging markets because – even where you get rapid economic growth – it cannot absorb the demographic bulge of young people fast enough to deliver rising living standards for enough of them.

11.To amplify: I can’t find the quote but one of the historians of the French Revolution of 1789 wrote that it was not the product of poor people but of poor lawyers. You can have political/economic setups that disappoint the poor for generations – but if lawyers, teachers and doctors are sitting in their garrets freezing and starving you get revolution. Now, in their garrets, they have a laptop and broadband connection.

12.The weakness of organised labour means there’s a changed relationship between the radicalized middle class, the poor and the organised workforce. The world looks more like 19th century Paris – heavy predomination of the “progressive” intelligentsia, intermixing with the slum-dwellers at numerous social interfaces (cabarets in the 19C, raves now); huge social fear of the excluded poor but also many rags to riches stories celebrated in the media (Fifty Cent etc); meanwhile the solidaristic culture and respectability of organized labour is still there but, as in Egypt, they find themselves a “stage army” to be marched on and off the scene of history.

13.This leads to a loss of fear among the young radicals of any movement: they can pick and choose; there is no confrontation they can’t retreat from. They can “have a day off” from protesting, occupying: whereas twith he old working-class based movements, their place in the ranks of battle was determined and they couldn’t retreat once things started. You couldn’t “have a day off” from the miners’ strike if you lived in a pit village.

14.In addition to a day off, you can “mix and match”: I have met people who do community organizing one day, and the next are on a flotilla to Gaza; then they pop up working for a think tank on sustainable energy; then they’re writing a book about something completely different. I was astonished to find people I had interviewed inside the UCL occupation blogging from Tahrir Square this week.

15. People just know more than they used to. Dictatorships rely not just on the suppression of news but on the suppression of narratives and truth. More or less everything you need to know to make sense of the world is available as freely downloadable content on the internet: and it’s not pre-digested for you by your teachers, parents, priests, imams. For example there are huge numbers of facts available to me now about the subjects I studied at university that were not known when I was there in the 1980s. Then whole academic terms would be spent disputing basic facts, or trying to research them. Now that is still true but the plane of reasoning can be more complex because people have an instant reference source for the undisputed premises of arguments. It’s as if physics has been replaced by quantum physics, but in every discipline.

16.There is no Cold War, and the War on Terror is not as effective as the Cold War was in solidifying elites against change. Egypt is proving to be a worked example of this: though it is highly likely things will spiral out of control, post Mubarak – as in all the colour revolutons – the dire warnings of the US right that this will lead to Islamism are a “meme” that has not taken off. In fact you could make an interesting study of how the meme starts, blossoms and fades away over the space of 12 days. To be clear: I am not saying they are wrong – only that the fear of an Islamist takeover in Egypt has not been strong enough to swing the US presidency or the media behind Mubarak.

17. It is – with international pressure and some powerful NGOs – possible to bring down a repressive government without having to spend years in the jungle as a guerilla, or years in the urban underground: instead the oppositional youth – both in the west in repressive regimes like Tunisia/Egypt, and above all in China – live in a virtual undergrowth online and through digital comms networks. The internet is not key here – it is for example the things people swap by text message, the music they swap with each other etc: the hidden meanings in graffiti, street art etc which those in authority fail to spot.

18. People have a better understanding of power. The activists have read their Chomsky and their Hardt-Negri, but the ideas therein have become mimetic: young people believe the issues are no longer class and economics but simply power: they are clever to the point of expertise in knowing how to mess up hierarchies and see the various “revolutions” in their own lives as part of an “exodus” from oppression, not – as previous generations did – as a “diversion into the personal”. While Foucault could tell Gilles Deleuze: “We had to wait until the nineteenth century before we began to understand the nature of exploitation, and to this day, we have yet to fully comprehend the nature of power”,- that’s probably changed.

19. As the algebraic sum of all these factors it feels like the protest “meme” that is sweeping the world – if that premise is indeed true – is profoundly less radical on economics than the one that swept the world in the 1910s and 1920s; they don’t seek a total overturn: they seek a moderation of excesses. However on politics the common theme is the dissolution of centralized power and the demand for “autonomy” and personal freedom in addition to formal democracy and an end to corrupt, family based power-elites.

20. Technology has – in many ways, from the contraceptive pill to the iPod, the blog and the CCTV camera – expanded the space and power of the individual.

Some complications….

a) all of the above are generalisations: and have to be read as such.

b) are these methods replicable by their opponents? Clearly up to a point they are. So the assumption in the global progressive movement that their values are aligned with that of the networked world may be wrong. Also we have yet to see what happens to all this social networking if a state ever seriously pulls the plug on the technology: switches the mobile network off, censors the internet, cyber-attacks the protesters.

c) China is the laboratory here, where the Internet Police are paid to go online and foment pro-government “memes” to counteract the oppositional ones. The Egyptian leftist blogger Arabawy.org says on his website that : “in a dictatorship, independent journalism by default becomes a form of activism, and the spread of information is essentially an act of agitation.” But independent journalism is suppressed in many parts of the world.

d) what happens to this new, fluffy global zeitgeist when it runs up against the old-style hierarchical dictatorship in a death match, where the latter has about 300 Abrams tanks? We may be about to find out.

e) – and this one is troubling for mainstream politics: are we creating a complete disconnect between the values and language of the state and those of the educated young? Egypt is a classic example – if you hear the NDP officials there is a time-warped aspect to their language compared to that of young doctors and lawyers on the Square. But there are also examples in the UK: much of the political discourse – on both sides of the House of Commons – is treated by many young people as a barely intelligible “noise” – and this goes wider than just the protesters.

(For example: I’m finding it common among non-politicos these days that whenever you mention the “Big Society” there’s a shrug and a suppressed laugh – yet if you move into the warren of thinktanks around Westminster, it’s treated deadly seriously. Dissing the Big Society has quickly become a “meme” that crosses political tribal boundaries under the Coalition, yet most professional politicians are deaf to “memes” as the youth are to the contents of Hansard.)

That’s it – as I say, these are just my thoughts on it all and not researched other than through experience: there are probably whole PhD theses about some of this so feel free to hit the comments.

Likewise if you think it is all balderdash, and if you are over 40 you may, vent your analog-era spleen below.

Read the original here, and please feel free to comment here or on Paul’s blog.

Just a few days ago we did a post on the results of the Public Eye Awards 2011. Two awards were rewarded; one to AngloGold Ashanti and one to Nestoil. As we’re such nice guys, we thought it a good idea to drop each one of them a mail of congratulations.

AngloGold Ashanti seems to have followed the “let’s hope they just go away” route, while Nestoil was kind enough to personally answer on our mail. In the spirit of fairness, I thought posting their response here would be the right thing to do. I guess you can make your own assumptions on the basis of the information presented as to whether Nestoil was a justified winner or not.

Herewith the mail from Nestoil:

Dear Jaco Slabbert,

Thank you for your feedback. I would like to respond to the misconceptions related to our sustainability.

We share your concern for the rainforests and biodiversity and actively support work in the areas of legislation and certification designed to prevent the irresponsible production of palm oil. Neste Oil has committed itself to an alliance calling for a ban on the felling of rainforest and is playing an active role in the RSPO (Roundtable on Sustainable Palm Oil). In fact, the company was the first oil company to join the organization.

Neste Oil procures only sustainably produced palm oil from reputable and traceable sources that have been audited and are committed to certification. This is not the case with many other palm oil users in the world. It is the food industry that still uses the majority (approx. 80 %) of the palm oil produced in the world, chemical industry coming 2nd and energy sector far behind as the 3rd with an approximately 5 % share. To put things into perspective, Neste Oil procured approximately 1 % of the worlwide production of palm oil.

We welcome tighter, constructive cooperation amongst all the various stakeholders involved. Cooperation among various governments, supporting Indonesian and Malaysian governments in the reinforcement of their environmental legislations, as well as increasing productivity per hectare of oil palm plantations are some of the most effective means to prevent destruction of rainforest. Furthermore, sustainability of the palm oil industry could be best improved if the strict sustainability criteria for biofuels were extended to cover all palm oil users.

Neste Oil is included in the Dow Jones Sustainability World Index and featured in the Ethibel Pioneer Investment Register. It is on Innovest’s Global 100 list of the world’s most sustainable corporations for the 5th year in a row. In addition, Forest Footprint Disclosure (FFD) has ranked Neste Oil as the best performer in the Oil & Gas sector for two years in a row. We continue working hard to remain the sustainability leader of our industry.

Best regards,

Hanna Maula

Director, Corporate Communications

Neste Oil

Group Communications

Keilaranta 21, Espoo

POB 95, 00095 Neste Oil

Finland

Phone +358 10 458 4618

With the WEF‘s Davos 2011 meeting in the bag, lots of corporate and governmental leaders will be going home feeling a lot better about themselves… except for the two winners of the Public Eye Awards 2011. But before that announcement, if you don’t know what the Public Eye Awards are, check our previous post on the PEA11.

So without further ado, the winners of the Public Eye Awards 2011 are:(drum roll)

In the Public Award category (voted for by the general public): They are destroying natural habitats all over the world, replacing them with massive plantations of Palm for Palm Oil extraction, and doing so under the misleading banner of “biofuel”, ladies and gentlemen, Neste Oil!

And winner of the Global Award (voted by a panel of judges): They own your land, they make slaves of your family, they extract resources for corporate and personal gain; boys and girls, slaves of the system, I give you AngloGold Ashanti!

Our congratulations goes to both winners. Unfortunately the two companies were reluctant to accept their awards in person and have rather opted for the “make like it never happened” strategy. You can remind them about it by sending them a congratulations here: NesteOil and AngloGold Ashanti.

Read the press release from the Public Eye Awards below:

Neste Oil and AngloGold in the Public Eye Pillory in Davos

Within sight of the World Economic Forum (WEF), the Berne Declaration (BD) and Greenpeace today denounced the particularly flagrant human rights abuses and environmental sins committed by corporations. The jury-selected Global Award was presented to the South African mining company AngloGold/Ashanti. The People’s Award, determined by Internet voting, went to the Finnish agrofuel concern Neste Oil. Over 50,000 people took part in the online voting. Also during the press conference, OpenLeaks co-founder Daniel Domscheit-Berg called for more transparency and ethics from the business world.

With the 2011 Public Eye Awards, BD and Greenpeace “reward” two corporations that exemplify those WEF members and enterprises whose social and environmental offenses expose the flip side of purely profit-oriented globalization. For the contamination of land and poisoning of people from gold mining in Ghana, the South African mining corporation AngloGold/Ashanti receives the jury-selected Public Eye Global Award. In his laudatory address in Davos, Daniel Owusu-Koranteng, President of the nominating organization WACAM, told of mining waste that contaminates rivers and wells, from which entire villages must drink. In addition, local residents were occasionally tortured in the company’s guard house; some cases resulted in fatalities.

For the Web-based Public Eye People’s Award, mobilizing more than twice as many voters this year as in 2010, Neste Oil cleaned up with 17’385 votes, thus relegating BP (13’000) and Philip Morris (8’052) to runners-up. The Finnish biofuel producer – and soon the world’s largest palm oil purchaser – sells bio-diesel Europe-wide under the shameless name “Green Diesel.” The huge jump in demand for palm oil fuels rain forest destruction in Indonesia and Malaysia, threatening the remaining refuges of the already endangered orangutan.

With the looming “shame award” on the horizon, Finnair has attempted to distance itself at the last minute from a planned major project with Neste kerosene.

The sponsoring and nominating organizations of the Public Eye Awards have long been calling on governments to implement legally-binding rules for more corporate responsibility. Therefore civil society welcomes the framework outlined by John Ruggie, U.N. Special Representative for Business and Human Rights, that calls for state protection, corporate respect, and legal help for victims, and which will be adopted by the Human Rights Council in mid-2011. According to Ruggie, only through systematic “knowing and showing” will corporations be able to avoid future cases of public “naming and shaming” like that meted out by the Public Eye.

The co-founder of the OpenLeaks project, Daniel Domscheit-Berg, would also like to see more transparency and ethics in corporations. “Both meet a fast-growing societal need,” says the former WikiLeaks spokesperson. In the success of digital whistle-blowing, Domscheit-Berg sees “a powerful signal to the business world: Those who do not proactively establish transparency top-down, run an increased risk that it will be created, bottom-up, by whistle-blowers.”

Further information at www.publiceye.ch or from:

Oliver Classen, The Berne Declaration, Tel. +41 44 277 70 06 (redirected), oliver.classen@evb.ch

Bruno Heinzer, Greenpeace, +41 79 400 88 31, bheinzer@ch.greenpeace.org

Let’s keep the spirit of Public Eye going by holding more local companies accountable for their actions!

With the Annual WEF Meeting happening in Davos, it’s time for another round of the annual Public Eye Awards. These awards are given every year to the most irresponsible, most evil corporations in the world, as voted by the online public.

From the Public Eye Awards website:

The Public Eye Awards mark a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by Berne Declaration and Friends of the Earth (in 2009 replaced by Greenpeace), Public Eye reminds the corporate world that social and environmental misdeeds have consequences – for the affected people and territory, but also for the reputation of the offender.

Whether exploitative working conditions, environmental sins, intentional disinformation, or other disregards of corporate social responsibility: At the forefront of the World Economic Forum (WEF) in late January, the most evil offenses appear on the shortlist of the Public Eye Awards 2011. And those firms placed in the pillory will feel the heat: Our renowned naming&shaming awards shine an international spotlight on corporate scandals and thereby help focused NGO campaigns succeed. This year’s categories are the GLOBAL award (chosen by an internal panel of experts) and the PEOPLE’S award (chosen by YOU and thousands of other online activists).

The nominations for this year’s awards are as follows:

AngloGold Ashanti

AngloGold Ashanti’s gold mining in Ghana contaminates soil and poisons people. VOTE HERE

Axpo

Axpo obtains Uranium from the most radioactive place on Earth and has been concealing this fact for years. VOTE HERE

BP

The oil disaster in the Gulf of Mexico cost 11 people their lives and has killed off vast marine areas for years to come. VOTE HERE

Foxconn

Foxconn’s miserable working conditions drove at least 18 young Chinese to commit suicide in 2010. VOTE HERE

Neste Oil

Under the misleading name of “Green Diesel”, Neste Oil mass-produces biofuel that results in the clearing of rain forest. VOTE HERE

Philip Morris

Philip Morris filed a complaint against Uruguay’s anti-smoking laws and thus undermines public health policy. VOTE HERE

Cast your votes today for the worst company in the world! It’s through this kind of public pressure, coupled with real-world action, that we can nail the evil bastards.

Spoofs from the site:

So go vote now! And keep an eye on the Public Eye Awards in the future…

Brandhouse, distributors of numerous alcoholic beverages and the guys behind that Drive-Dry ad, have launched something called the Responsible Drinking Media Awards. This initiatives hopes to recognise the efforts of various media players to promote a responsible drinking agenda. Read the press release below:

brandhouse, one of South Africa’s leading alcohol beverage companies, officially launched the brandhouse Responsible Drinking Media Awards today, the first awards initiative of its kind in the country. The awards will recognise journalistic efforts in supporting, promoting and contributing to the Responsible Drinking agenda and ultimately to helping change consumer behaviour.

Gerald Mahinda, MD of brandhouse says, “brandhouse is deeply committed to responsible drinking and is involved in numerous interventions driving this important message to consumers. The awards form part of our ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse.”

The objective of the awards is to encourage journalists to use their individual approach and messaging influences to proactively gain traction with their readers and shape perceptions and behaviour around drunk driving, as well as other alcohol-related issues such as under-age drinking, foetal alcohol syndrome (FAS) and binge drinking.

Priscilla Singh, Corporate and Brand PR Manager at brandhouse, says, “While there are many programmes, campaigns and initiatives being rolled out by industry, government and NGOs raising awareness about alcohol and responsible drinking, there seemed to be something missing. The media have an important role to inform and influence people and this award represents an innovative way to make Responsible Drinking a priority on the news agenda.

“Many journalists do cover and highlight news and issues related to responsible drinking, but more can be done. We believe their messages influence consumers and by being activists for responsible drinking they have the opportunity to make a difference. We’d like to acknowledge media who are true ambassadors for responsible drinking. We are very proud of this initiative and look forward to receiving a wide variety of entries from all sectors of media.”

The awards are open to all South African journalists who consistently demonstrate efforts to support and promote responsible drinking and associated issues. Articles must be published in South Africa media (print, broadcast, online). Any stories on responsible drinking can be covered including issues related to alcohol abuse and its consequences. The judge panel includes leading industry authorities Chris Moerdyk and Ruda Landman.

For more information and how to enter, go to www.brandhouse.co.za or email entries to RD.media@fd.com. Entries close on 30 April 2011 and only media who have entered will be reviewed. Entrants need to build a portfolio of published work dating from 1 July 2010 until end April 2011.

The media categories for the brandhouseResponsible Drinking Media Awards include:

–          Journalist of the year : R10 000

–          Best print: R10 000

–          Best broadcast: R10 000

–          Best online/blog: R10 000

–          Best investigative: R10 000

–          Best photograph: R10 000

–          Best community: R10 000

There will be three finalists per category.

Journalists entering the brandhouse Responsible Drinking Media Awards will be judged on the following:

–          Ability to highlight, profile and engage with the issues around Responsible Drinking

–          Approach to the various campaigns (proactive / unique / relative)

–          Level of support (balance between quality and frequency)

–          Level of influence (creating awareness / challenging target audience / encouraging change)

Seems like quite a good idea! Let’s hope the uptake is positive…