So we just posted about giving a shit for world issues, but sometimes even when people do give a shit, they do so for a week and it’s over. This is a product of our fast-paced, on-demand, new-content-all-the-time society, so how do we make sure they care for longer? Here’s a fascinating project that wants to turn that caring into a permanent feature.

Check out the Social Tattoo Project.

From the website:

People care about a world crisis… for a week. But we think the world’s issues deserve more than just a moment of empathy.

The Social Tattoo Project is making empathy permanent. Our volunteers are getting tattoos that represent worldly issues, but they have no idea what their tattoos will be. They are letting you decide.

The project creates twitter hashtags for each cause, which you can then vote on. Here are five causes and their corresponding videos:






Be sure to go and check them out, and to vote for the causes you want to see inked!

Visit their website

Like them on Facebook

Follow them on twitter

(via @Mashable)


“I might be famous, but I actually give a shit” – Nikki Reed

Enter, an international organisation that asks you to not give money, or time, or anything other than consideration to the challenges the world faces. It is said that hate is not the opposite of love, apathy is, and nowhere does this ring more true than the vast number of systematic problems society faces. It’s also quite understandable why people prefer to look away and ignore the problem, hoping it will magically end like a bad CSI Miami episode. It never does though. No matter how much you ignore it, it’s not going away, and that’s a fact.

I have a sense that people get “change fatigue” because they feel helpless, unable to make a substantial change to the problem. Not everyone can give money, or time, or food, but one thing everyone can give is consideration. Check out this video by, where you can see Nikki Reed of Twilight fame give a shit.


Like them on Facebook

Follow them on twitter

So go ahead, give a shit, and tell everyone about it!

The award winning Nelson Mandela Metropolitan University Choir put together a brilliant flashmob at the Greenacres Shopping Mall as part of the BetterU campaign. It’s a campaign to inspire potential students to apply at the University. Fantastic idea, wonderful execution!

For more information visit

Pulled off by Boomtown Strategic Brand Agency

via @NixiDodd

Today we continue with the next round of Cannes Lions winners. If you missed Part 1, you can check it out here.

Direct Lions

Rom – American Takeover – McCann Erickson

Honourable Mentions:

Rock4Aids – Spark Hope – Silver Lion

Cyber Lions

Google – The Wilderness Downtown – Google Creative NY

Honourable Mentions:

Old Spice Response Campaign – Proctor & Gamble – Winner (Best Led Integrated Campaign)

Pay With a Tweet – Innovative Thunder – Winner (Best Viral)

Radio Lions


You can listen to the ads here at the Cannes Site

Promo & Activation Lions

Rom – American Takeover – McCann Erickson

Titanium & Integrated Lions

Bing – Decode Jay-Z – Droga5

Design Lions

The Cosmopolitan of Las Vegas – Cosmopolitan Digital Experience – Digital Kitchen

PR Lions

National Australian Bank – Break Up – Clemenger BBDO

Film Craft Lions

Puma Social – The After Hours Athlete – Droga5

Grand Prix for Good

Scope – See The Person – Leo Burnett Melbourne

Creative Effectiveness Lions

Pepsico – Sandwich – Abbot Mead Vickers BBDO

That covers most of the winners. Over the next few days we’ll be highlighting some of the really exceptional ads/concepts/initiatives that didn’t necessarily win. We’ll also be doing a special post for the Special Awards section.


If you’ve been keeping an ear to the ground and an eye on the media, you might know that the Cannes Lions Awards on on the go right now. The Cannes Lions looks for the best and most creative ads all around the world. The categorization is rather extensive, including Film, Direct, Press, Outdoor, Radio, Promo and more!

In this post we’ve listed the Grand Prix winners and some honourable mentions for the four of the categories. We’ll be sure to post some more soon!.

Film Lions

Nike – Write the Future – Wieden+Kennedy, Netherlands

Honourable Mentions:

Brandhouse – Pappa Wag Vir Jou – Silver Lion

POWA – Waking Up The Neighbourhood – Silver Lion

Avril Elizabeth Home – Jumbled – Bronze Lion

Exclusive Books – Chain Mail – Bronze Lion

Print Lions

Samsonite – Heaven and Hell – JWT Shangai

Click Image for Full Size & Source

Honourable Mentions

Yardley – CAN – Silver Lion

AVIS – Reunion – Silver Lion

Endangered Wildlife Trust – Wild Dog – – Silver Lion

Outdoor Lions

Bing – Decode Jay-Z – Droga5

Honourable Mentions

Wattled Crane – Endangered Wildlife Trust – Silver Lion

Media Lions

Tesco – HomePlus Virtual Store – Cheil Worldwide

LG – Washing Tunnel – Silver Lion

The Zimbabwean – Voiceless – Bronze Lion


So keep an eye open for some more posts with the rest of the winners in the next few days. If you just can’t wait though, visit the Cannes Lions website!

Here’s the text of the speech:

I don’t want to rule or conquer anyone. I should like to help everyone, if possible — Jew, gentile, black man, white. We all want to help one another; human beings are like that. We want to live by each other’s happiness, not by each other’s misery. We don’t want to hate and despise one another. In this world there’s room for everyone and the good earth is rich and can provide for everyone.

The way of life can be free and beautiful.

But we have lost the way.

Greed has poisoned men’s souls, has barricaded the world with hate, has goose-stepped us into misery and bloodshed. We have developed speed but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical, our cleverness hard and unkind. We think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost.

The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men, cries out for universal brotherhood for the unity of us all. Even now my voice is reaching millions throughout the world, millions of despairing men, women, and little children, victims of a system that makes men torture and imprison innocent people.

To those who can hear me I say, “Do not despair.” The misery that is now upon us is but the passing of greed, the bitterness of men who fear the way of human progress. The hate of men will pass and dictators die; and the power they took from the people will return to the people and so long as men die, liberty will never perish.

Soldiers: Don’t give yourselves to brutes, men who despise you, enslave you, who regiment your lives, tell you what to do, what to think and what to feel; who drill you, diet you, treat you like cattle, use you as cannon fodder. Don’t give yourselves to these unnatural men, machine men, with machine minds and machine hearts! You are not machines! You are not cattle! You are men! You have the love of humanity in your hearts. You don’t hate; only the unloved hate, the unloved and the unnatural.

Soldiers: Don’t fight for slavery! Fight for liberty! In the seventeenth chapter of Saint Luke it is written, “the kingdom of God is within man” — not one man, nor a group of men, but in all men, in you, you the people have the power, the power to create machines, the power to create happiness. You the people have the power to make this life free and beautiful, to make this life a wonderful adventure.

Then, in the name of democracy, let us use that power! Let us all unite!! Let us fight for a new world, a decent world that will give men a chance to work, that will give you the future and old age a security. By the promise of these things, brutes have risen to power, but they lie! They do not fulfill their promise; they never will. Dictators free themselves, but they enslave the people!! Now, let us fight to fulfill that promise!! Let us fight to free the world, to do away with national barriers, to do away with greed, with hate and intolerance. Let us fight for a world of reason, a world where science and progress will lead to all men’s happiness.

Soldiers: In the name of democracy, let us all unite.

via @FaithFourSeven (Faith47)

Text Source: Lybio

Text Source:

Social Ad Campaigns (i.e. campaigns that focus on a social messages as opposed to a particular commercial brand message) have been using and improving on some of the best tools in the Marketing Industry to carry their message across. Yet,never before has anyone really delved into the Psychology of Social Campaigns. What works, what makes people think, and how can we make it work better? Until now, of course.

Marc Andrews, a social psychologist and an art director/graphic designer, did so for his masters degree in editorial design at the Utrecht Graduate School of Visual Art and Design in the Netherlands. He wrote a thesis based on the relationship between psychology and visual communications, specific to Social Campaigns, and you can read it at the link below:

There are tons of sites dedicated to the creative aspects of Social Campaigns (or Social Advertising), as with Osocio, ACT Responsible, etc, but nowhere does anyone go into such immense detail about it.

If you’re in the Marketing space, the Non-Profit space, or if you’re just an information whore like I am, this is a fantastic thing to read.